Are you new to Foleon? If so, you’ve come to the right place! This article explains what Foleon is and what you can use it for.

In this article

  • About Foleon
  • What can I create with Foleon?
  • How is a Foleon publication different from a website?
  • Why use Foleon instead of a web page?
  • How does Foleon work with SEO?
  • Can Foleon publications be embedded on websites?

About Foleon

Foleon (previously known as Instant Magazine) is an all-in-one platform for creating and publishing interactive web content. 

Foleon is taken from “folio,” the Latin root from which we also get “portfolio.” This is a great work or collection of works one presents to the world. 

It’s something to show off, to be proud of. Whether you use Foleon to present your products, your research, or just great content, we help you show it off in the best way possible.

Like websites, Foleon publications use HTML5, CSS, and JavaScript; but unlike websites, they are linear in format — more like a magazine.

With Foleon, you can quickly create jaw-dropping internal and external communications assets your audience won't easily forget, and easily produce immersive, media-rich sales and marketing collateral that readers can interact with on any device.

What can I create with Foleon?

Your imagination is the limit. Our all-in-one creative platform is perfect for making interactive: 

  • Corporate brochures
  • Customer magazines
  • White papers
  • Digital annual reports
  • Product catalogs
  • Proposals and presentations
  • Staff magazines
  • Employee handbooks
  • and much more…

Get inspired by examples created by our customers or by reading their success stories.

How is a Foleon publication different from a website?

While they share the same technology, their usage is very different. A website (as its name implies) is like a spider web where everything is connected to everything else. Content made with Foleon is more like a PowerPoint presentation in that it's linear, and users flip through one page at a time. 

However, unlike tools such as PowerPoint, you get all the advantages of online hosted content, namely the ability to track engagement with Google Analytics, present content perfectly on any device (responsiveness), personalize content, and many more distribution options.

Why use Foleon instead of a web page?

On average, users tend to interact with Foleon publications for 4 times as long as a typical web page. This is because Foleon publications are designed to be snackable and media rich. Their stand-alone, linear format gives them a story-like feel and encourages readers to continue to each consecutive page.

If you have an important piece of content that deserves more attention than a regular blog post or website page — perhaps an event review or a product brochure — then a Foleon publication is the perfect way to showcase it.

Why use Foleon instead of printed material?

Foleon publications allow you to incorporate rich media like full-screen background videos and animations. They can be personalized based on information about individual readers. They can include forms, calls-to-action, and other interactive elements. And they’re accessible anywhere, rendering perfectly on any device.

Perhaps the greatest benefits, however, lie in cost-saving (compared to print) and in the ability to track, measure, and analyze your content’s performance. See where your readers come from, which pages they engage with most, what they click on, where they leave, and then use that data to make your next edition more engaging.

How does Foleon work with SEO?

Foleon publications are built with SEO in mind. They use server-side rendering technology that ensures no render-blocking scripts prevent crawlers from indexing all your content. For each of your publication's pages, you have full control over page slugs, titles, meta descriptions, headings, alt image attributes, and more.

If you're working with internal documents, you can also turn this all off and prevent search engines from indexing your content.

Can Foleon publications be embedded on websites?

No. Well, technically they can, but we definitely don't recommend it as it will likely produce unexpected results.

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