Are you new to Foleon? If so, you’ve come to the right place! This article explains what Foleon is and what you can use it for.
In this article
- About Foleon
- What can I create with Foleon?
- How is a Foleon publication different from a website?
- Why use Foleon instead of a web page?
- How does Foleon work with SEO?
- Can Foleon publications be embedded on websites?
With Foleon, you can quickly create jaw-dropping internal and external communication assets your audience won't easily forget, and produce immersive, media-rich sales and marketing collateral that readers can interact with on any device.
What can I create with Foleon?
Your imagination is the limit. Our all-in-one creative platform is perfect for making interactive:
- Corporate brochures
- Customer magazines
- White papers
- Digital annual reports
- Product catalogs
- Proposals and presentations
- Staff magazines
- Employee handbooks
- and much more…
How is a Foleon publication different from a website?
While they share the same technology, their usage is very different. A website (as its name implies) is like a spider web where everything is connected. Content made with Foleon is more like a PowerPoint presentation that's linear, and users flip through one page at a time.
However, unlike PowerPoint, a Foleon publication maintains all the advantages of online hosted content like the ability to track engagement with Google Analytics, present content perfectly on any device (responsiveness), personalize content, and much more in terms of distribution.
Why use Foleon instead of a web page?
On average, users tend to interact with Foleon publications for 4 times as long as a typical web page. This is because Foleon publications are designed to be snackable and media rich. Their stand-alone, linear format gives them a story-like feel and encourages readers to continue to each consecutive page.
If you have an important piece of content that deserves more attention than a regular blog post or website page — perhaps an event review or a product brochure — then a Foleon publication is the perfect way to showcase it.
Why use Foleon instead of printed material?
Foleon publications allow you to incorporate rich media like full-screen background videos and animations. They can be personalized based on information about individual readers. They can include forms, calls-to-action, and other interactive elements. And they’re accessible anywhere, rendering perfectly on any device.
Perhaps the greatest benefits, however, lie in cost-saving (compared to print) and in the ability to track, measure, and analyze your content’s performance. See where your readers come from, which pages they engage with most, what they click on, where they leave, and then use that data to make your next edition more engaging.
How does Foleon work with SEO?
Foleon publications are built with SEO in mind. They use server-side rendering technology that ensures no render-blocking scripts prevent crawlers from indexing all your content. For each of your publication's pages, you have full control over page slugs, titles, meta descriptions, headings, alt image attributes, and more.
If you're working with internal documents, you can also turn this all off and prevent search engines from indexing your content.
Note: once a publication is published and indexed by Google, and you decide to turn the SEO off, you’ll have to republish and wait for Google to index the page again so it won’t show in the search results anymore. This can take a while.
Can Foleon publications be embedded on websites?
No. Well, technically they can, but we definitely don't recommend it as it will likely produce unexpected results.