An important aspect of Foleon is being able to measure the performance of your publications. Next to our built-in reporting, we also offer functionalities for connecting your Foleon publications to Google Analytics. In this article, we’ll talk about what Google Analytics is, what you can use it for, and how to connect it to Foleon.
In this article
- What is Google Analytics?
- Setting up a Google Analytics account
- Connecting Google Analytics to Foleon
- What will Google Analytics track by default?
- Our default Google Analytics code
What is Google Analytics?
Google Analytics is a free web analytics tool offered by Google to help you analyze your website traffic. It’s the most widely used web analytics service on the web.
Simply put, Google Analytics records various activities of users when they visit a website, along with the attributes (such as age, gender, interests) of those users. It then sends all that information to the Google Analytics servers once a user exits the website.
Setting up a Google Analytics account
Google Analytics is free of charge and you can easily create an account by following these instructions set up by Google: https://support.google.com/analytics/answer/1008015?hl=en&ref_topic=3544906.
Connecting Google Analytics to Foleon
Once you’ve created an account (or have logged in to an existing account), you can start connecting it to Foleon.
Google Analytics works with so-called “Properties”, these allow you to split up data if you’re using the same Google Analytics account for different websites.
We recommend creating a separate property for each project (previously known as publication groups). This allows you to compare different publications within a project without needing to filter out data from publications in other projects.
Learn how to create properties here: https://support.google.com/analytics/answer/1042508.
See an example of a property:
Each property has its own unique “Tracking ID” (also known as the UA code).
Once you’ve created a Google Analytics property for a specific project. Go to the Foleon dashboard. From the projects drop-down, select the project you want to connect to the Google Analytics property (or create a new project here). Next, open its settings by clicking on the gear icon next to the projects drop-down.
This will open a project's settings.
Under Google Analytics, insert the tracking ID (or UA code) and hit Save. That’s it. You’ve now connected the Google Analytics property to all publication in this project. If you’ve created several properties for different projects, repeat this process for each project.
Important note: changing the Google Analytics tracking ID for a project will affect all publications within that project. If you’ve already published publications within that project you might not want to change this.
What will Google Analytics track by default? (pageviews, events like button clicks and scroll depth)
Google Analytics keeps track of a wide range of metrics. At its most basic level, it collects:
- Duration of visit, pages visited, and time spent on each page
- Referring site details
- Type of web browser
- Type of operating system
- Network location and IP address
As you can tell, it enables you to both see how the content on your site is performing but also gives you access to detailed information on the visitors of your site.
Under the GDPR, an IP address is considered personal data because it can be used to identify a person. You may want to anonymize IP addresses so they’re not recorded in Google Analytics. You can do this at Publication settings > Marketing > Anonymize IP.
Next to the standard analytics, we also keep track of a wide range of events in publications (e.g. button clicks, scroll depth). We’ll talk about this more in-depth in the article: Getting further insights with Google Analytics events.
Our default Google Analytics code
In order to analyze the performance of our platform we also include our own UA code (UA-36092362-3) in every published publication. IP addresses are anonymized per default for this property.
- Foleon terminology
- Working with projects
- Foleon and GDPR compliance
- Getting to know the most important Google Analytics metrics
- Using Google Analytics segments to analyze individual publications
- Using Google Analytics reports and how to read them
- Getting further insights with Google Analytics events