We’ve dedicated a lot of time analyzing the performance of all kinds of content created with Foleon. Based on our experience and feedback from customers, we selected the most important metrics for assessing your content’s success — and improving its performance down the line.

In this article

  • The number of visitors over time
  • Metrics on a publication level
  • Metrics on a page level
  • How we calculate the different metrics

The number of visitors over time

At the very top of the reports, you’ll see a graph with the number of visitors over time. You can edit the date range in the top right.

Metrics on a publication level

Below the visitors graph, you’ll see metrics on a publication level.

On a publication level, you’ll see:

  • Visitors – The number of individuals who viewed your publication.
  • Sessions – The number of visitors who viewed your publication, a user can have multiple sessions.
  • Pageviews – How many times pages in your publication were viewed overall.
  • Pages/session – The average number of pages viewed per session.
  • Average session duration - The average amount of time spent in your publication.
  • Bounce rate – The percentage of visitors who only viewed a single page in your publication.
  • A pie chart showing the percentage of new visitors vs. returning visitors.
  • A pie chart showing the proportion of users that used desktop, tablet, and mobile devices.

Metrics on a page level

Below the publications metrics, you’ll see metrics on a page level.

On a page level, you’ll see:

  • Views – The number of times a page has been viewed.
  • Unique views – The number of unique visitors that viewed a page; this doesn’t count multiple visits from the same visitor.
  • Average time on page – The time visitors spent on a page.
  • Bounce rate – The percentage of visitors who entered your publication on a page but left without viewing any other pages.
  • Exit rate – The percentage of visitors who left your publication on a page.

How we calculate the different metrics

If you're familiar with Google Analytics, most of these metrics should be familiar to you. But for the sake of clarity, we'll explain here how each is defined in our system.

Sessions
A session starts the moment a user visits a publication and does not already have an active session. Sessions expire after 29 minutes of inactivity. If a user continues interacting with a publication after their session has expired, a new session will be created with the entrance page set to the current page.

Session Count
The number of sessions recorded for a given publication or page.

Session Duration
The time between the first recorded event and the last recorded event in a session.

Bounce Count
The number of sessions for a given publication or page that have only a single pageview.

Bounce Rate
Bounce Count divided by Session Count.

Entry Count
The number of sessions that began on a given publication or page.

Entry Rate
Entry Count divided by Session Count.

Exit Count
The number of sessions that ended on a given publication or page.

Exit Rate
Exit Count divided by Session Count.

PageView Count
The number of times a given page was viewed.

Unique PageView Count
The number of sessions in which a given page was viewed at least once.

Visitor Count
The number of users that visited a given publication or page with at least one session.

New Visitor Count
The number of users that visited a given publication or page with a single session.

Returning Visitor Count
The number of users that visited a given publication or page with more than one session.

New Visitor Rate
New Visitor Count divided by Visitor Count.

Returning Visitor Rate
Returning Visitor Count divided by Visitor Count.

Device Count
The number of different devices used to view a given publication or page.

Device Rate
Device Count divided by Session Count.

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