If you’re just starting with Google Analytics, it’s good to get yourself familiar with the Google Analytics metrics. These are numbers and percentages that you'll see over and over in various reports and dashboards.

If you’re looking for information about connecting Google Analytics to Foleon, read our article: Connecting Google Analytics to your Foleon publications.

In this article

  • Users
  • Avg. session duration
  • Pageviews
  • Exit rate
  • Bounce rate


This is the number of unique visitors that visited your publication. A user can have multiple sessions. For instance, if a visitor comes to your publication and looks at a few pages, then after a nice lunch break returns to his desk and visits again, Google Analytics will record one user and two sessions.

Avg. session duration

As its name implies, this is simply the average amount of time people spend visiting your publication during a single session. If two people visit your publication, with one spending 3 minutes before leaving and the other spending 10 minutes, your average session duration will be 6.5 minutes.


The pageviews metric is the total number of pages viewed by all your users. Repeat views of the same page by the same person are included in this number. You can look at the pageviews for individual pages, and also the total number of pageviews for your entire publication.

Exit rate

Each page of your publication has its own exit rate. It's calculated by dividing the number of sessions that ended on that page (i.e. users who leave your website from that page) by the total number of pageviews for that page. It indicates where people may be getting stuck and leaving your publication.

Bounce rate

Bounce rate is the percentage of sessions that end after just 1 page view (in other words, they came and then immediately left again). Every page that serves as an entry point to your site has its own bounce rate. A low bounce rate indicates that users like what they see and continue interacting with your publication.

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