When you’ve successfully connected Google Analytics to a project (previously known as publication groups), you’ll notice that Analytics gathers compiles all metrics from all publications within that project. In this article, we’ll explain how to analyze individual publication using segments in Google Analytics.
If you’re looking for information about connecting Google Analytics to Foleon, read our article: Connecting Google Analytics to your Foleon publications.
In this article
- Why Google Analytics compiles data from multiple publications
- How to use segments to split up the data per publication
Why Google Analytics compiles data from multiple publications
As you might know, every publication you create is part of a project. Each project has its own settings: a hostname, Google Analytics code, and default logos. These settings apply to every publication within a project.
This means that when you add a Google Analytics code to a project's settings it will automatically be set for every publication within that project. Thus, Google Analytics will gather and compile performance data on all publications.
Learn more about how projects work in our article: Foleon terminology.
How to use segments to split up the data per publication
Using Google Analytics segments, you can split up the data per publication and analyze them individually.
Here’s how you create a segment:
1. Go to Google Analytics and click on + Add segment
2. Click on the red button + New segment
3. At Advanced, hit Conditions
4. Hit Ad content and select Page in the drop-down list
5. Enter the publication alias of the publication you want to analyze in the text field
The publication is a hyphenated version of the name of a publication. This is what you’ll need to insert in the field here. Depending on your hosting settings, the URL of your publication is built up like this:
If you’re using the default hostname
If you’re using a custom domain
Read more about hosting settings in our article: Hosting Foleon publications.
Let’s take our 2018 Summer News Update magazine for example. This is what URL looks like for that specific publication:
If we would want to analyze this publication individually, we would copy the publication alias (summer-news-update-2018) and paste that into the text field.
If we would also want to analyze our 2018 Fall News Update (https://news.foleon.com/fall-news-update-2018/welcome/) individually we would create another segment and insert its publication alias (fall-news-update-2018).
6. Give your segment a name (e.g. the publication’s name) and hit Save
That’s it! You’ll now be able to analyze a publication individually. Repeat this process for each publication.