With the marketing add-on, you can use our lead generation feature in combination with HubSpot forms to gate your Foleon publications. In this article, we’ll show you how to gate content with a HubSpot form.

In this article

  • Why gate forms with a HubSpot form
  • Gating your publication with a HubSpot form
  • Assigning your gate to a page

Why gate forms with a HubSpot form

Our lead generation feature allows you to block (further) access to your publication on any page. Visitors are prompted with a pop-up and will have to fill in their personal details in order to access your publication (or the rest of it).

Depending on your license, you can either collect their personal details with a form or with social login through Facebook or LinkedIn.

As a marketer or demand generation specialist, you want to have this information in HubSpot instantly. So you can automatically assign leads to your sales reps, do lead scoring and marketing automation right when they convert.

You won’t have to manually upload all leads in these platforms and next to that you will have correct attribution in HubSpot as well.

Tip: Don’t forget to enable HubSpot tracking on your Foleon publications

Gating your publication with a HubSpot form

In order to use a Hubspot form for lead generation, create a form in HubSpot under Marketing.

Once you have your form, click on the form and take note of the Hub ID and Form ID in the URL. This is the quickest way to get this information.

Ex: https://app.hubspot.com/forms/YOUR HUB ID/ YOUR FORM ID/performance

On your dashboard, open a publication. Then select Publication settings. In the lead generation section, turn on Gate your publication and choose HubSpot as your preferred gating method.

Type this information into the required fields in Foleon, choose your layout template, and hit Save.

Assigning your gate to a page

When you’ve finished setting up your lead generation method, connect it to any of your pages.

The lead generation form can be found in the Pages overview. Simply grab the lead generation gate and drag & drop it in front of the page on which you want the gate to appear.

Instead of gating your entire piece of content, you can give your readers access to a limited portion and make them hungry for the rest.

Once you’re satisfied with your publication and the gate you’ve created, hit Publish or Preview and witness your gated content in its full glory.

See an example in action here:

https://ebook.foleon.com/skyrocket-your-roi-with-smarter-lead-generation-g/introduction/ (it triggers on page 5).

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