As part of the Marketing add-on, our Marketo tracking feature lets you see — right on Marketo contact timelines — whenever contacts visit your publications and how they behave.
Tracking individual contacts' interaction in Marketo allows you to personalize follow-ups, trigger workflows, measure engagement, employ lead scoring, and better understand the value of your content. In this article, we’ll show you how to set up tracking for Foleon publications in Marketo.
In this article
- Get your Marketo Munchkin ID
- Paste your Marketo ID in your Foleon project settings
- Republish your publication(s)
- What about cross-domain-tracking
Get your Marketo Munchkin ID
Go to Marketo, click on the admin tab in the top navigation. Then look for ‘Munchkin’ in the left menu. Once you’ve opened that tab, look for the ‘Munchkin account ID’ and copy it.
Paste the Marketo Munchkin ID in your Foleon publication
Go to Foleon, open your project’s settings, scroll down to Marketo tracking, and paste in your Marketo Munchkin ID.
Republish your publication(s)
Once you’ve checked if your Marketo tracking is set up correctly, you can (re)publish your publication(s) and keep an eye on contact timelines.
Here you see an example record of a Marketo contact who viewed multiple pages in a Foleon publication:
Also, keep in mind that you'll only see Foleon page views for contacts that are known in Marketo because they made themselves known by filling in a Marketo form on your publication or on your main website (if you use cross-domain tracking).
Learn more on gating your publication with a Marketo form.