As part of the Marketing add-on, our Eloqua tracking feature lets you see — right on Eloqua contact timelines — whenever contacts visit your publications and how they behave.
Tracking individual contacts' interaction in Eloqua allows you to personalize follow-ups, trigger workflows, measure engagement, employ lead scoring, and better understand the value of your content.
In this article, we’ll show you how to set up tracking for Foleon publications in Eloqua.
TIP: Learn more about gating your publication with an Eloqua form.
In this article
- Get your Eloqua Site ID
- Paste your Eloqua ID in your Foleon project settings
- Republish your publication(s)
- Setting up first-party cookie tracking.
Get your Eloqua Site ID
Go to Eloqua, click on the settings tab in the top right of your screen. Once you’ve opened that tab, click on ‘company defaults’ in the ‘display preferences’ section.
On the company defaults page, look for the ‘Site ID’ and copy it.
Paste the Eloqua Site ID in your Foleon projects
Go to Foleon, open your project’s settings, scroll down to Eloqua tracking, and paste in your Eloqua Site ID.
The custom tracker subdomain field is optional. In this field, you can set a custom tracker domain to enable first-party cookie tracking. Below we will explain in more detail what you need to do to enable first-party cookie tracking with Eloqua.
Republish your publication(s)
Once you’ve checked if your Eloqua tracking is set up correctly, you can (re)publish your publication(s) in that project and keep an eye on contact activities.
Also, keep in mind that you'll only see Foleon page views for contacts that are known in Eloqua because they made themselves known by filling in an Eloqua form on your publication or on your main website (if you use first-party cookie tracking).
Setting up first-party cookie tracking
If you’re hosting your Foleon content on a different top-level domain (www.mypublication.com), you can track visits but the Eloqua script on your main website (www.mycompany.com), might not recognize them as the domain is different and some browsers block third party cookies.
To track users across your main site and your Foleon publications, you need to set up first-party cookie tracking.
In Eloqua, you need to create a custom tracker domain. You need to host your tracking code on a subdomain of your main domain, e.g. tracking.mycompany.com.
Then you also need to host your Foleon content on a subdomain of your main domain, for example: ‘publication.mycompany.com’.
Here are the steps you need to take in order to setup Eloqua with first-party cookie tracking:
- Log in to My Oracle Support and create a service request.
- Work with your IT team to ensure your tracking domain has a CNAME record pointing towards Oracle Eloqua in the following syntax: s[SiteID].hs.eloqua.com.
The SiteId can be found in - Settings, then click Company Defaults in the Display Preferences section.
- The tracking domain must be on the same root domain as Foleon publication. (e.g. tracking.companyname.com and publications.companyname.com)
- The tracker domain needs to be configured as a secure microsite in Oracle Eloqua and must have an SSL certificate associated with it.
- Enable a custom domain for your Foleon projects. (Read this article for more detailed information)
- Enable Eloqua tracking in your Foleon projects
- Open your project settings
- Scroll to the Eloqua tracking section.
- Copy in your Eloqua site Id.
- In the ‘Custom tracker domain’ field, Paste your newly configured tracker domain configured (e.g. tracking.companyname.com)
- Save your project settings
- Open your publication(s) in the Foleon Editor and republish.